Our Team

Iconic Estate is a specialised project marketing agency headed by Kellie Pavelic, one of the most outstanding performers in Australia's real estate industry. Our team brings to the table recent project experience in sales of Villa De MA in Rouse Hill, Mosaic Property Group (Queensland), 1 Zoe in Mt Druitt, 5 George in Blacktown, and Victoria Place in Burwood. Additionally, we also bring local experience as our agents have also delivered strong sales results in the local market selling Grand Auburn Stage 1 during 2015 and 2016. With over 17 years of experience in property and finance, Kellie has proven her ability to transact at the highest levels of the premium property market.

Kellie is supported by a team of dedicated sales agents specialised in project sales, experienced support staff including administrators, media design specialists, SEO specialists and copywriters, as well as senior legal, finance and management advisors. Additionally, we maintain long-term relationships our Platinum Partners referral network of more than 100 professionals (including accountants, financial planners, and mortgage brokers), and over 200 sales channels from different local communities selling properties to their client base.

We create opportunities through strategic approach to project marketing, strong engagement with our partners, finding solutions for our clients, and employing proven strategies in selling premium stock.

Our recent engagements allows us to bring new interest from competing markets through targeted marketing, use of expanded sale strategies, and leveraging of our extensive database. Our marketing strategies extend beyond the mainstream marketing platforms (Doman and RealEstate) and generic database blasts. - they are the product of team work of a number of real estate, finance, legal and marketing professionals, with a goal to distinguish and elevate your project. We customise social marketing campaign to suit the Development, the market, and the moment, thus creating new demand for your stock.

Quality engagement with our partners and clients is at the heart of our business. We strongly believe that true long-term market presence, reputation and value is created for the Developer and the Development through quality engagement. We provide our sales and referral partners with extensive support including sales and marketing tools, support with finance through our affiliated lending businesses, and extensive community engagement. We engage with our clients to present opportunities and overcome issues, leveraging our team's extensive experience and professional skills. Our approach also ensures that our database and referral networks produce quality leads and provide substantive exposure of your project.

Our team pride ourselves in achieving strong sales results with premium (i.e. more expensive) stock, which has the potential of gentrifying and lifting local markets and delivering added value on staged developments. We do so through educational strategies on tax depreciation, negative gearing, long-term value, and availability of deposit gap finance solutions. Our background and relationships in lending gives us a significant edge in the market and allows us to create new demand by offering solutions for purchasers who do not fit the standard mould.